Archive for 'Advertising'
Google Getting Rid of Old Version of AdSense for Search
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Google is retiring the old version of AdSense for Search and telling users to switch to the new version powered by Google Custom Search, which has been offered for a while.
If you see "powered by Google" on the logo on the search results page, then you’re using the old [...]
Chinese Advertisers Break Away From Google
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Despite the Chinese government’s decision to renew Google’s Internet Content Provider license, the company is continuing to run into trouble in that country. The latest problem is that two of Google’s authorized advertising agents have ended their relationships with the corporation.
That’s in no way a good sign for Google. Wang [...]
Google Makes Changes to AdWords Partner Reporting Policy
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Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients.
"In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing," says Jason [...]
Ad Age Not Thrilled With How It Was Represented on Mad Men
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The 4th season opener of the AMC show Mad Men aired last night, and in it, the main character Don Draper had an interview with a reporter from Ad Age. While the show is clearly fictional and takes place in the 60s, it seems that Ad Age has taken some [...]
Mad Men Returns with Ads By Google
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Popular TV show Mad Men returns to AMC tomorrow night, and Google is taking the opportunity to get advertisers interested in targeting viewers through Google TV Ads.
"With season four debuting on Sunday, July 25th, Mad Men fans are buzzing with excitement," says Neha Mandal, Product Marketing Manager for Google [...]
Google Makes it Easier to Track Mobile Clicks
Recent news from web pro news
Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.
"The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately," says Miles Johnson with Google’s Inside AdWords crew. "We know that many of you would like [...]
AOL Launches Advertising Hub For Politics
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AOL has launched AOL Advertising Politics hub aimed at campaigns, advocacy groups and companies looking to target audiences online.
Online display advertising has become a key factor for political campaigns. With the Supreme Court ruling earlier this year lifting the restrictions on political ad spending from corporations, companies can now [...]
Consumers Becoming More Comfortable With Online Tracking
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The growth in the use of mobile technology has made U.S. consumers more comfortable with safeguards as fewer are voicing concern about privacy and security on their wireless devices, according to a new global survey by KPMG.
KPMG found that 48 percent of the U.S. consumers surveyed on the use of [...]
Webmasters Complain About New Google Image Search
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It’s very rare that a major website launches any kind of redesign without any complaints from users. Google is no stranger to this itself, and it should come as no surprise that this week’s launch of the new Google Image Search has come with its own share of complaints (although [...]
"Google Tags For Free" Offer Presented
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Talk of free 30-day trials may not "wow" a lot of folks. Some people, for example, will wonder whether a company won’t find an excuse not to take a product back, and other individuals realize just returning a product with a receipt can accomplish the same thing. But local business [...]
