Archive for 'Advertising'
Would Conan Work on the Web?
Recent news from web pro news
Unless you live under a rock, you are probably at least somewhat familiar with the current controversy regarding NBC’s shifting of late night television talk show programming that appears to be leading to an uncertain future for current Tonight Show host Conan O’Brien. I’m not going to get into that [...]
AOL Top Ad Network In December
Recent news from web pro news
comScore has released the top 15 ad networks based on their reach among U.S. Internet users in December 2009.
The ranking found AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by the Yahoo Network (180.9 million) and the [...]
With Real-Time Search Comes Real-Time Advertising
Recent news from web pro news
Real-time search engine OneRiot announced a new "real-time ad network" today. It’s called RiotWise, and the company says its designed to help developers monetize their apps.
"2009 witnessed an explosion of apps and services catering to users of the realtime web," says Tobias Peggs, GM of OneRiot. "RiotWise is the [...]
Google PPC Click Fraud Getting Harder to Detect
Recent news from web pro news
Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it:
Here, spyware on a user’s PC monitors the user’s browsing to determine the user’s likely purchase intent. Then [...]
Microsoft Yahoo Deal Approval Gets Deadline in Europe
Recent news from web pro news
Remember that proposed Microsoft Yahoo search and advertising deal? It’s still awaiting regulatory approval, but it might be a step closer to its destiny soon, no matter which way it goes.
The European Commission has set a deadline for a decision on approval of Microsoft’s bid (via Reuters). The date is [...]
Report Suggests More Revenue, but Less Advertisers for Google
Recent news from web pro news
AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.
"Google experienced a quality purge this quarter and banned what we believe to be more than 30,000 advertisers, accounting for about 5.3 [...]
Opera Scoops Up Mobile Advertising Firm AdMarvel
Recent news from web pro news
Opera announced today that it has acquired mobile advertising firm AdMarvel. Opera says the acquisition will enable it to expand its portfolio of products and services to include "highly scalable ad monetization services" for Opera branded mobile products and services.
"In our fast-growing industry, mobile advertising represents an interesting long-term [...]
Google Narrows Down Mobile Ad Targeting
Recent news from web pro news
Google announced that it is now making sure that ads linking to mobile app downloads automatically appear only on devices that actually offer those apps. In addition, the ads will display a "download" link rather than a URL.
"Simply include ‘itunes.apple.com/’ or ‘market.android.com/’ followed by the app name in the [...]
Video Advertising Takes to the Highway
Recent news from web pro news
If you’re interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you won’t be so interested that you stop paying attention to the road.
Flick Studio is making these trucks with the hopes [...]
Google Turns to Your Past Emails to Make Ads More Relevant
Recent news from web pro news
Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, [...]
