Archive for 'Advertising'
Skype Gives Businesses "Click & Call" Ads to Place Around the Web
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Google’s not the only company to offer a new ad format today. Skype introduced its new Click & Call ads, supported by Marchex. Skype says Click & Call Advertising provides an efficient and measurable way to acquire new customers by using Skype to drive inbound calls.
With the program, advertisers [...]
Twitter @earlybird Account Teaches Us a Lesson in Tweet Proofreading
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A couple weeks ago, Twitter unveiled its @earlybird account, which is designed to provide followers with exclusive deals from the company’s advertising partners and other businesses. Last week, the account got into full swing, as it tweeted its first deal from Disney.
The second deal was made available today for [...]
Study: Virtual Goods Increase Brand Awareness, Purchase Intent
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A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, [...]
Adap.tv Adds Dailymotion As A Partner
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Online video advertising marketplace Adap.tv has added new publishers including Dailymotion, Redlasso, Blastro, Clipsyndicate, Mindjolt, Nabbr and Videojug.
Adap.tv’s onesource (ato) platform allows publishers to better optimize their online video inventory with video ad-trafficking, yield optimization and simple syndication management tools. Since its launch six months ago, the adapt.tv marketplace has [...]
Yahoo/Microsoft Search Alliance in Cartoon Form
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Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to begin making its way to customers before the end of the year.
There is not much in the way of news about [...]
Yahoo And Gannett In Local Advertising Deal
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Yahoo and Gannett have entered into a local advertising partnership under which all of Gannett’s 81 newspaper sites and seven of its broadcast sites will sell Yahoo advertising.
The partnership expands Yahoo’s Newspaper Consortium which includes more than 800 newspapers and has sold more than 40,000 local ad campaigns.
"Local [...]
Twitter’s @earlybird Starts Offering Deals
Recent news from web pro news
Last week, Twitter announced its new @earlybird account, designed to provide followers with exclusive deals from the comapny’s advertising partners and other businesses. Now, the account is in full swing, as it has tweeted its first deal.
The deal comes from The Walt Disney Studios, and allows followers in the [...]
Google Keyword Targeting Tool Launches Globally
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Google said today it is launching its broad match modifier tool for AdWords globally after a successful beta test in the UK and Canada.
"The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad [...]
Omnicom Makes Big Commitment To Google Display Ads
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Google’s display ad business is about to explode (in a positive way), according to a new report. Omnicom Media Group has supposedly committed to spending hundreds of millions of dollars on Google’s display ads over just the next couple of years.
To provide a little background info: Omnicom Media Group is [...]
Groupon and McClatchy Team Up on Deals at Newspaper Sites
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Groupon has signed a national agreement with The McClatchy Company to distribute exclusive content to McClatchy’s sites in 28 U.S. markets.
Visitors to McClatchy sites will get deals from Groupon that aren’t even available at Groupon.com. These will initially launch in Sacramento and Kansas City, with other regions following over [...]
