Ferris Bueller to Return in the Super Bowl, but for Whom?

Recent news from AdFreak

So, this mysterious Super Bowl teaser popped up on YouTube today, with Matthew Broderick reprising his role as Ferris Bueller, 26 years after his fateful day off. Says the YouTube blurb: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal." It could be for sausages, although Abe Froeman might not have $3.5 million lying around. He seems to be in a hotel room—so, perhaps a hotel chain or a vacation marketer? Any other guesses?