Google Adds Multiple Addresses to Mobile Ads with Location Extensions
by admin on 04/09/10 at 3:09 am
Recent news from web pro news Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. "Featuring your business location alongside [...]
Full StoryMicrosoft adCenter Expands Negative Keyword Limits
Recent news from web pro news Microsoft announced that it has expanded negative keyword limits in adCenter. This should be of particular interest now that Yahoo and adCenter are coming together. If you’re not familiar with negative keywords, advertisers can prevent their ads from appearing in response to certain search queries using negative keywords (specific [...]
Full StoryGoogle Gives Small Businesses a Forum to Discuss AdWords
Recent news from web pro news Google has launched a section in the AdWords Help Center aimed at helping small businesses improve their campaigns. It’s called Small Business Corner. "The Small Business Corner is designed to give those of you who are running your own AdWords accounts the opportunity to share best practices in discussions [...]
Full StoryYouTube Creates Age Restriction Feature For Advertisers
Recent news from web pro news To some degree, age restrictions are often thrown out the window. Lots of parents let their kids see R-rated movies, for example, and young teenagers are sometimes treated to parking lot driving lessons. But corporations that are in the public eye can’t cut corners, and YouTube addressed this issue [...]
Full StoryAnother Report Has Android Moving Up Quickly
Recent news from web pro news Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network. Apple [...]
Full StoryGoogle Adds Mobile Features to DoubleClick for Advertisers
Recent news from web pro news Google has introduced some mobile ad serving features in DoubleClick for Advertisers (DFA), which lets advertisers and agencies traffic mobile ad campaigns alongside the rest of their online advertising campaigns. Advertisers can serve mobile ads in DFA and a variety of mobile platforms. "Trafficking mobile ads in DFA is [...]
Full StoryAOL To Expand Patch To 500 Sites
Recent news from web pro news AOL said today it has launched 100 Patch local news sites and has plans to grow that number to 500 by the end of the year. AOL plans to hire 500 journalists to support its Patch expansion and it will likely be the largest hirer of full-time journalists in [...]
Full StoryGoogle Launches Enhanced CPC for AdWords
Recent news from web pro news Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the campaign’s historical conversion tracking data to automatically adjust the Max CPC bid based on the likelihood that the ad will [...]
Full StoryFacebook Creeps Up the Charts as 178 Million Americans Watch Online Video
Recent news from web pro news comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content during the month, watching an average of 14.7 hours per user. During the month, Facebook moved up from the fourth position to the third position behind Yahoo [...]
Full StoryYahoo Japan Acquires Cirius Technologies
Recent news from web pro news An organization that bears Yahoo’s name – even though Yahoo just holds a 35 percent stake in it – has acquired another company. Cirius Technologies, which deals in location-based advertising tech, is now part of Yahoo Japan. Cirius’s primary business is a service called AdLocal. It acts as a [...]
Full StoryFacebook Driving Social Media Ad Spending
Recent news from web pro news U.S. advertisers will spend $1.68 billion on social networking sites such as Facebook, MySpace and Twitter in 2010, according to a new report from eMarketer. The $1.68 billion figure represents a 20 percent increase over 2009 on social network advertising spending and is set to climb to more than [...]
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